ORGANIZE

organize you and your group strategy

Understand your abilities

One of the best ways to understand the abilities of a group or movement is through a SWOT Analysis as seen below.

This is a common exercise and can give you a great picture of your capabilities and potential constraints. This can help you map out your abilities and can prepare you for setting realistic goals.

STRENGTHS

STRENGTHS

WEAKNESSES

WEAKNESSES

RESOURCES

RESOURCES

CONSTRAINTS

CONSTRAINTS

CAPABILITIES

CAPABILITIES

Download a PDF of this graphic and fill it out yourself. Use this mapping exercise to see what assets you have available and to whom you can reach out for support.

DOWNLOAD ASSET DOWNLOAD ASSET

How the resources that are available to you can assist you to overcome any potential constraints you may face

FUNDING CAPABILITIES
BUDGET
FUNDING
GRASSROOTS CONTRIBUTION
HUMAN RESOURCES, SKILLS & LEVEL OF INVOLVEMENT
SKILLED STAFF
COLLABORATIONS
INVOLVEMENT
MATERIAL RESOURCES
SKILLED STAFF
COLLABORATIONS
INVOLVEMENT
TIME FRAME
AVAILABILITY

Set your goals

After researching, you now have a grasp on what is happening to the ecosystem and what needs to be done to reverse the degradation. Using that information, you can create goals that line up with your capabilities.

Goals may include

  • Amount of new or returning visitors to the space
  • Restoring beauty to the space
  • A certain level of ecosystem functionality or biodiversity
  • Reintroduction of native species
  • Policy introduction

Whatever your goals, make sure they are specific, measurable, and achievable.

Establish your structure

Whether you are a group of 1 or 100, having structure is helpful. Having structure can ensure that tasks and logistics do not fall through the cracks.

How much time do you all have to devote to this effort?
How often will you need to meet to discuss planning or progress?
Will you meet online or in person?
Who will be in charge of which tasks?
In what time frame do you want to accomplish your goals?
What outside resources will you need to accomplish them?

Set your goals and measure

After researching, you now have a grasp on what is happening to the ecosystem and what needs to be done to reverse the degradation. Using that information, you can create goals that line up with your capabilities.

Whatever your goals, make sure they are specific, measurable, and achievable. Organizing a measurement and monitoring system will help you maintain efficacy and efficiency. This can also often determine which tools, resources, or additional people you may need. See the chart below for some monitoring frameworks according to various potential goals.

  • GOAL MONITOR
  • Increase park visitors Count amount of people who enter the park with week-long time frames
  • Bring back a struggling plant or animal species Learn the conditions needed for that species and monitor level of hospitality
  • Improve biodiversity Compare population growth in restored and unrestored areas
  • Inspire a cultural shift Conduct interviews before and after to track community mindsets
  • Restore the area to a level of visual beauty Collect periodic pictures or data on visitor opinion

Using that information, you can create goals that line up with your capabilities.

Remember the SWOT analysis exercise where you outlined your strengths, weaknesses, resources, constraints, and capabilities? Below, you'll find examples of some of the hurdles that you may face and possible solutions.

For each of the hurdles pictured below, we've outlined how you can use your resources, strengths, and capabilities to overcome your biggest constraints. For instance, if devoting time to your campaign is holding you back, reaching out to a community center for volunteers could help you allocate tasks and build support.

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Funding